Urban agriculture has enjoyed a near meteoric rise in popularity in recent years. Projects began mostly through the grassroots efforts of non-profit organizations, but now urban planners and many city officials are also very interested in its interlinked economic, social, health and environmental benefits. Many of these officials and planners see urban agriculture’s greatest potential in low-income and communities of color where fresh food and employment opportunities can be scant, even though such desires may or may not have been articulated by community members. The official assumption seems to be that the benefits of urban agriculture are so compelling that everyone will want it. Period.